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  1. Throughout June, Afinia are running a trade in offer on the new L501 label printer. If you trade in any Primera label printer for the new L501 then you can save 25%.

    L501 List price £2750.00!

    L501 Trade in Price £1995.00!

    This offer runs until the 4th July 2018.


    In addition to this, if it's a LX-2000e you are trading in then you'd receive and extra free print head and second set of inks.

    If you’d like to see any print samples from the L-501 or arrange a demonstration then do give us a call on 01264 335118 or e-mail



  2. Job Title: Service Engineer

    Full time: £25k + depending on experience

    Location: Andover, Hampshire


    This is a great opportunity to become an integral part of a small but rapidly growing team. We supply label printing & finishing equipment across the UK and we’re looking for a service engineer to offer first line support and servicing / repair work in the field.


    • Provide 1st level tech support to customers
    • Installation of new machines & provide end user training
    • Diagnosis & repair of equipment both internally & at the customer site
    • Backup to in-house print / production facility

    Desired skills & experiences

    • Experienced service engineer (or similar)
    • Competent and reliable.
    • Be self-motivated and flexible.
    • Have good communication skills with the ability to work alone or within a team.
    • Demonstrates honesty and integrity always.
    • Be methodical with good attention to detail.
    • Take pride in their work.
    • Able to work away from home for multiple days
    • Be able to communicate effectively and positively with customers
    • A full UK driving licence

    If this sounds of interest to you please get in touch on 01264 335118 or email



  3. Entry Level Colour Label Printers under £1200 + VAT

    HD Labels has 3 printers that we class as entry level. By this we mean for those needing to produce fewer than 500 labels per week. If you require more than this then speeds and also ink costs start to become an issue so you might want to consider a mid range label printer.

    Below is a brief comparison of the three solutions we offer in this category.

    Entry Level Printer Chart


    If high print quality is not a major concern then the Epson C3500 is good, easy to use and robust printer. One thing to note though is the smaller maximum label width compared to the Afinia L-301 and Primera LX-500e.


    The Afinia L-301 is a good option for both high quality print and reasonable ink costs. Until the end of June 2018 we will be offering this for £1165 + VAT.

    It's very important to test print samples and materials on your product before ordering a printer as ink based printers may not be ideal for all applications.

    To discuss any label requirements or to arrange for print samples do call us on 01264 335118.

  4. Flexo Print v Digital Inkjet for Label Printing

    With every label application comes a different set of specifications so there isn’t one simple answer as to whether digital inkjet print or flexo print is best. Indeed, for some businesses a mix of the two might work best.

    Durability, cost effectiveness and flexibility will all be big considerations but volumes required will probably be key.

    We will look at a comparison of the two production methods; advantages, disadvantages and pricing based on a 101.6mm x 76mm labels (4 inch x 3 inch)

    CMYK Inkjet Printed Labels

    Inkjet print is ideally suited to short runs which is generally considered to be runs of under 5000 labels. You can produce high quality finish labels with limited set up costs. Unlike Flexo print you do not need to manufacture any plates so it's simple to provide samples and allows for variable field data printing.

    When coupled with a blade cutting finishing system you do not have the cutter costs either which could be anything from £50-£150 on a Flexo label. The downside is the durability. Inkjet printing uses water soluble inks so inkjet printed labels would not be suitable for applications such as shower gel bottle labels. You can increase the durability by adding an over laminate but this still is not a totally water proof solution. Dye inks are also susceptible to UV light so will fade quickly if left outside.

     Advantages of Digital Inkjet Label printing

     - High quality print finish

    - Low set up costs

    - Ideal for short runs

    - Easy and cheap to produce sample prints

    - Fast turnaround times

    - Option to use variable field data


    Disadvantages of Digital Inkjet Label Printing

     - Low resistance to liquids and UV light

    - More expensive than Flexo for runs over 10,000

    - Some colours are difficult to match to

    - When using a static print head block colour prints can look banded


    Inkjet Printed Label costs on a 101.6 x 76mm label

    Example costs for a few of the most common inkjet materials with standard permanent material are:



     50  Labels

    100 Labels

    250 labels

    500 Labels

    1000 labels

    Gloss Paper






    Matt Paper






    Gloss PP






    Matt PP






    Add over laminate







    Flexo Printed Labels

    Flexo print is ideal for runs over 10,000. Unless lead time is critical or there is variable data to consider it will always win out over digital inkjet for runs of this size and upwards.

     Advantages of Flexo printed labels

     - Produces a durable print

    - Cheaper than inkjet on runs over 10,000

    - Wider range of substrate materials

    - Better colour matching than with inkjet printing


    Disadvantages of Flexo printed labels

     - High initial set up costs - plates and cutters required.

    - Usually lead times are in excess of 10 days

    - You can't get a print sample without producing plates which could £200 for a 4 colour print

     Costs for a 101.6 x 76mm Flexo printed label

    For a 4 colour printed label. Do note that cutter charges may not apply if a stock cutter is available in the required size.



    5000 Labels

    10000 Labels

    20,000 labels

    Gloss Paper




    Gloss PP













    For a single colour print, prices are considerably cheaper


    5000 Labels

    10000 Labels

    20,000 labels

    Gloss Paper




    Gloss PP














    If you'd like to discuss any label requirements please do not hesitate to call us on 01264 335118.